Putting Out Your Project Campaign

Kickstarter recently announced they’d passed $1 billion in pledges to creative projects. According to their nifty infographic, more than half was pledged in the last six months alone.

It’s great news that crowdfunding offers an alternative to bank loans or seed funding, especially for first-time entrepreneurs with a burning desire to get a product to market or even prove that a market exists. But how do you standout in the noise? Here, some of Indiegogo’s most successful campaigns share their secrets on getting noticed and not getting lost in the shuffle.

It may sound obvious, but don’t forget to use all social networks to promote your campaign. You should tweak your message slightly – what works on Facebook won’t necessarily appeal on Tumblr or Instagram.
If your campaign speaks to a certain demographic, go find them online. Stacy Rauen of Bump Water a folic acid and vitamin infused water for moms-to-be that raised almost $20k on Indiegogo says she saw great traction by advertising on parent hubs.

It’s crucial to remember your audience, she says. “Our product is for moms and moms-to-be, so our campaign had a baby centric vibe. We are both mothers, so we incorporated our children into our campaign video, she says.

Being canny about online advertising and promotion can also make the difference.

Read more