Friday, April 12, 2013

Plants vs. Zombies Invades Books, eBooks


plantsvszombies 
Following last’s year expansion into merchandise including toys, underwear (!), and more, EA’s PopCap is now taking its popular “Plants vs. Zombies” title to the printed (and e-inked) page. Penguin Children’s has acquired the physical and e-book publishing rights to the game, in a three-year deal.
The first books – Plants vs. Zombies Official Guide, The Official Sticker Book, and the Plants vs. Zombies Joke book, will be published this summer, in August 2013.

Plants vs. Zombies has been downloaded over 120 million times since its release in 2009. It made a big comeback in March after the company made the paid title free, ahead of the release of a sequel due out later this year. As TechCrunch noted at the time, many game developers behind older, but still popular titles, on iOS are making their original games free, most notably Rovio, which also made the original version of Angry Birds free that same month.

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