Zombies roamed the streets in Calgary on Tuesday but it wasn’t because of an apocalypse.
Calgarians walking the streets of downtown were greeted by the dead composers, as part of a campaign by Calgary Philharmonic Orchestra to promote its Rush Hour concert series.
“The CPO has enlisted the help of some famous – albeit dead – composers to spread the word about Thursday night’s Opera Hits Rush Hour concert,” a media release stated.
“Zombie-fied” volunteers dressed as some of classical music’s greatest figures to promote the concerts.
CPO aims to shed the image that classical music is only for the 50-plus crowd and attract a younger audience through this kind of guerrilla marketing.
“We want to combat stereotypes that suggest the symphony is ‘stuffy’ or ‘pretentious.’ The CPO has concerts for everyone and the Rush Hour concert series in particular is very laid back, youthful and lively,” said Marion Garden, Acting Director of Marketing and Sales for the CPO.
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